There was a huge fire at a big city soda factory. The city company was losing ground and the owner was frantic. He told the fire department that he needed a secret formula in the safe that was in the center of the blaze, and he would give 10,000 dollars to the department that got the formula. An hour later no ground was gained and a mutual aid call was put out. When 12 departments couldn't subdue the blaze the owner saw this he raised the reward to 100,000 dollars. Suddenly a small town department drove their truck right into the fire and emerged 10 minutes later with the formula. When asked what they would do with the money one said, "Get them damn brakes fixed we figure."